About Us
Our Story
We are a digital marketing agency specializing in generating performance for our clients with digital ads and online analytics based in Vancouver, Canada.
Our founder, Rowan Springfield has been working in digital marketing since 2012, working specifically in digital ads (Google ads, Meta ads etc), analytics and conversion tracking.
After four years working at some of London, UK’s top digital marketing agencies, Rowan relocated to Vancouver, where he continued to freelance as well as leading the digital marketing program at RED Academy. After three years teaching, he moved back to agency life with Archive Digital, before forming Springfield Digital in 2021.
Springfield Digital was formed to fill the gap in the market of expert digital ad specialists in Vancouver. The agency now works with clients and agencies in both Canada and the United States.
We are driven by performance
Our client’s performance is our sole goal. We are extremely focused on ROAS, ROI and CPA. We only work with clients who have performance goals and trackable performance metrics. We analyze performance weekly and provide full monthly reports monthly, with full insights of what we’re seeing, why we’re seeing it, what actions we have taken in the month and how to improve it going forward.
Super Efficient
We don’t use account managers. You talk to the specialist working on your account. All of your questions can be answered straight away.
Deeply Committed
We are driven by performance. If there is something limiting performance, we will tell you right away and make changes to ensure optimal results.
Highly Skilled
Our team have all been working in digital marketing for over five years, and are led by Rowan, who has been in digital marketing since 2012.
Rowan Springfield
Strategist and Director
Mike McFadgen
Paid Search Specialist
Victoria Lawson
Strategist and CRO Expert