Digital Marketing Services

When we’re building a digital marketing strategy, the channels that we propose will depend on who the audience is, the size of the budget and what we’re trying to achieve. Here’s a quick rundown of the three pillars of a digital marketing strategy for both eCommerce and lead generation clients:

Google Ads

Google Ads (formerly Google Adwords) is probably digital marketing’s most effective tool for generating conversions online. Google Ads’ best-known product is Search Ads, though YouTube Ads and Display ads (Google Display Network) are also great tools to generate awareness for our clients. Demand Gen ads (formerly Discovery ads) can offer a great combination of awareness with strong conversion, while PMax is an absolute must for any eCommerce site

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Google Search Ads

Highly-targeted, high converting ads to reach people as they search on Google

Google Display Ads

High reach, low cost ads that can appear all across the internet

Demand Gen Ads

High reach, low cost ads that appear in Gmail and Google News feeds

Performance Max Ads

Best-used for eCommerce clients to get your ads in the Google Shopping carousel

Google Video Ads (YouTube)

High reach, low cost awareness ads appearing on YouTube. The new TV advertising

Meta Ads

Facebook advertising is the most well known digital advertising channel. As such, it is the go-to network for most advertisers. Facebook is a great channel to reach older demographics, while Instgram’s audience skews much younger. Advertisers can target users based on age, location, education, gender, interests, career and even life events like getting married.

A key part of our strategies are building custom audiences based around site visitor behaviour (and post and channel followers), allowing us to build effective remarketing, lookalike and exclusion audiences. Email lists and remarketing can also be used on Facebook to improve performance further.

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Catalog Ads

Catalog ads allow advertisers to link their inventory with Meta, and promote products and carousels to relevant users

Lead Gen Ads

These ads go straight to a form in Meta, generating high conversion rates and lots of leads at a low price

Conversion ads

Regular ads that land people on your website to research, learn about your brand and product, and convert

LinkedIn Ads

LinkedIn advertising reaches a different type of user from the other social media channels. For B2B advertisers, or brands that need to reach specific career-based, LI ads are the only way to do it.

LinkedIn is an invaluable tool to target specific job roles, sizes of company, levels of seniority or people with specific skillsets. It is the only ad platform that is effective at doing this.

People sometimes enter their job data into other social networks, but the information is often outdated. Often Facebook profiles will just say where people work, not their exact job title. This is not a problem with LinkedIn. Great results can be achieved for specific products or services, but be aware that clicks are often expensive. LinkedIn realize they have a valuable audience and they charge advertisers accordingly.

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